Fibre broadband advertising to be investigated

The UK’s advertising watchdog is looking into the way so-called “fibre broadband” services are marketed.

In some cases, ISPs are advertising services as fibre that rely on slower copper wires for the final link to a customer’s home.

The probe has been prompted by consumer complaints and calls from MP Matt Warman to investigate.

Mr Warman said ISPs were misleading customers by giving them copper when they expected fibre.

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